What model of hotel welcome booklet to choose in 2024? Our recommendations and examples!

min de lecture

13 March 2024

‍What is a hotel welcome booklet?

The hotel welcome booklet is the collection of information on which your hosts will be able to rely for a pleasant stay. Its role: to make customers' stay as pleasant as possible and to answer the recurring questions they have.

Careful presentation, clear and comprehensive information, as well as accessibility are all factors that can positively influence the impression of customers upon arrival. Today, a debate has emerged about the relevance of digitizing the welcome booklet.

Why is it essential to have a high quality hotel welcome booklet?

The hotel welcome booklet is a versatile and indispensable tool that goes well beyond the simple informative function. A successful welcome booklet should allow customers to find the answers to their questions in order to enjoy their stay with peace of mind and reduce requests at the reception. It should contain useful information such as check-in and check-out times, emergency numbers, and hotel policies. In addition, it offers tips and recommendations on local attractions, restaurants, and nearby activities, helping guests plan their stay.

What essential information should be included in a hotel's welcome booklet in 2024?

The welcome booklet must contain all the information useful for the customer. Information on arrival, departure or catering times. Feel free to incorporate details about the hotel's services and facilities, as well as information about the destination, it helps guests feel welcomed, taken care of upon arrival but also guided in organizing their trip. In addition to purely practical aspects, the welcome booklet can also be a powerful communication tool for the hotel. By including warm welcome messages, information about the hotel's values and history, and local stories, it helps create an emotional connection with guests and reinforces the hotel's brand image.

Faced with technological developments and growing environmental concerns, the question of digitizing the hotel welcome book arises.

The 2024 debate: Should the hotel welcome booklet be digitized?

In this year 2024, a question is emerging within the hotel industry: Should the hotel welcome booklet be digitized? While some advocate the modernization of hotel services through the adoption of digital solutions, others express reservations about the abandonment of the traditional paper welcome booklet. At the heart of this discussion is the balance between technological innovation, convenience for travelers, and environmental considerations. Each positioning fuels a lively dialogue around the advantages and disadvantages of this potential transition to digital technology.

The advantages of the hotel welcome booklet: paper format

1. Accessibility

A major advantage of the paper welcome booklet is its immediate accessibility and without connectivity constraints. Guests can consult essential information at any time, in any location in the hotel, without relying on an internet connection or the availability of electronic devices.

2. Simplicity and familiarity appreciated

The simplicity and familiarity of the paper format offer an intuitive and reassuring user experience for many travelers. The possibility of physically flipping through the pages and marking their points of interest without technological complications is highly appreciated. For some customers, this creates a tangible connection with the establishment, reinforcing their sense of comfort and trust during their stay.

The advantages of the hotel welcome booklet: digital format

1. Time-saving, flexible and easy to update

The digital version of the welcome booklet offers great flexibility. Information can be updated instantly, ensuring customers always have the most up-to-date information. In addition, digitalization makes it possible to integrate interactive features such as maps, videos, and links to external websites, thus offering a more immersive and rewarding experience.

2. Ecological and economical

The digitization of the welcome booklet contributes to reducing paper consumption, which is beneficial for the environment. In addition, it allows hotels to save on the costs of printing and distributing traditional booklets, which can represent significant savings in the long run.

3. Very interesting possibilities offered.

The digital welcome booklet, also called GuestApp or Digital Room Directory, offers many advantages and possibilities. It is a real welcome platform that you will be able to use to improve the customer journey before, during and after the stay. It generally integrates numerous functionalities that greatly exceed the possibilities offered by paper.

Paper or digital: what format of welcome booklet should you choose for your hotel?

1. Offer both formats

Are your customers old and not very connected? A possible solution consists in offering the two formats of welcome booklet: paper and digital. This allows customers to choose the format that works best for them, based on their personal preferences. You won't have to worry if your customer has a smartphone or if the internet connection is good enough to access the digital format.

2. Our preference: digital

If you want to simplify your life and that of your customers, do not hesitate any longer, the digital welcome booklet is the one you need for your hotel. You easily modernize the hotel by giving you the opportunity later to exploit the possibilities offered by the digital welcome booklet throughout the customer journey. You collaborate with a team of experts who support and help you. You can even go so far as to remove the telephones from the rooms while remaining in compliance with the Atout France ranking.