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First used to welcome guests, the hotel welcome booklet has been enriched with new content over the years. Available in paper or digital versions, it is now an integral part of the marketing strategy to boost revenue per room. In this article, GetWelcom invites you to take stock of the information to put in a Room directory to facilitate the stay of your customers and increase your turnover. 📈
The information you should definitely find in a room directory
Travelers, even those with a good ear, remember only a tiny fraction of what the receptionists explain upon arrival. Not to mention those who proceed with their Check-in online and have direct access to their room. This is why the hotel welcome booklet must above all contain all the information essential for the smooth running of the stay.
Practical advice for the bedroom
The Room directory Is an excellent way to relieve your reception team who repeats the same instructions over and over again when travelers arrive. 🛎️
By making room access information accessible, you gain in efficiency and customer satisfaction. This includes:
- The conditions of Early check-in, of Late Check-Out Or of Express check out ;
- instructions for accessing television and international channels;
- the use of installations such as heating, air conditioning, lighting;
- the list of equipment and supplies available in the room: hygiene products, the courtesy tray, the hair dryer, the safe...
Information on hotel services
In a welcome guide, it is essential to present the hotel's services by specifying rates, schedules and all other access conditions. Here are a few examples:
- solutions to be put in contact with the reception, concierge or room service;
- access to the WiFi network, Bluetooth connections, the provision of tablets or computers;
- the list of equipment available on request: toiletries, baby equipment, pillows, blankets, iron...;
- services on demand: alarm clock, newspapers, luggage storage, laundry...;
- access to the swimming pool, the wellness area and any other collective equipment;
- breakfast, catering and bar;
- means of transport: shuttles, parking, public transport;
- the environmental charter.
This list is not exhaustive. Depending on the recurring questions from your hosts, it may be useful to talk about safety instructions, accepted payment methods, or pet care. 🐕
The catalog of additional services
The welcome booklet is a remarkable tool for promoting additional sales by a hotel establishment. It has even become an essential support for all managers who are banking on increasing their turnover thanks to a up selling and cross selling strategy.
Extras offered by the hotel
Surely you know the adage that says “too much info kills the info”? And you must have already experienced it by wanting to present all your services when customers arrive and have them come back a few hours later to answer the same questions. For this reason, the personalized welcome booklet is a valuable tool. It allows the customer to independently access the information that interests them, whether on:
- breakfast rates and hours;
- The menu of the restaurant and the Room service ;
- the products sold in the store;
- and all the other services sold by the hotel: massages, privatization of the spa, reservation of a conference room, etc.
💡 Encourage the customer to consult the Room directory by distributing exclusive promotional offers, limited in time or reserved for the first subscribers!
Good local addresses
There are few guests who do not stick their nose outside the hotel. This is why your lobby can quickly look like a tourist office for visitors looking for something to do.
Instead of being overwhelmed by a multitude of tourist brochures, include your recommendations on local attractions in your welcome booklet. It is not a question of putting everything in, but of responding to recurring requests (bus and metro schedules, nearest banks and pharmacies, museum prices...) and of concocting Top list : the 5 activities to do when it rains, the best picnic spots...
You can also do your Room directory a real concierge! Establish partnerships with local businesses and offer the sale of their services on your Guest app. In this way, you offer a premium service to your customers, you contribute to the local economy and you earn a commission. It's a win-win! 🤝
The functionalities available via an app: 3 examples of digital room directories
Being able to digitize the welcome booklet has simplified the life of hoteliers. No need to reprint tons of paper each time benefits are added, modified or deleted. But that is not the only advantage of the digital application. It also makes it possible to offer:
- content that is automatically translated into several foreign languages;
- an internal messaging system to communicate directly with the hosts;
- the reservation of services online in a few clicks;
- a link to the hotel's social networks;
- an emphasis on the loyalty program;
- access to the satisfaction questionnaire.
Depending on the degree of personalization expected, you can opt between two versions: the room directory designed from a template (template) or the tailor-made digital welcome booklet.
By customizing your welcome booklet in the colors of your graphic charter and in the tone of your editorial line, you have a better chance of making an impression!
In any case, do not neglect the editorial quality of your content, as well as the visuals chosen. It is by paying particular attention to these elements that you trigger clicks and therefore sales!
➡️ Want to know more about the Room directory digital from GetWelcom?
Take Appointment for a free demo.
