🕐 2:26 : it is the average length of time that Internet users spend on social networks each day. An impressive figure that reminds us of the place Facebook and others now occupy in our lives. Many hoteliers have understood this well by focusing on a strategy Social media hard-hitting.
If this is not your case yet, here are some keys 🔑 to help you get started.
Why use social networks to promote your hotel?
To tell you that you will certainly double your RevPAR if you communicate on social media would be a lie. Even though 60.6% of the world's population is active there, few hotel guests are still choosing this distribution channel to book a room. A fact revealed by the Coach Omnium firm, according to a survey carried out in 2022. However, there are other good reasons to be interested.
Strengthen your brand image
54% of people interviewed as part of the Coach Omnium study “find that the presence of hotels on social networks seems useful, even essential”. However, they say they make little use of it to book an overnight stay. 🤨 It's actually a good way for travelers to see how you communicate and interact with your communities. They can judge whether your services live up to your promise. In addition, producing your content on social networks allows you to keep control of your image, avoiding the risk of customers speaking for you.
Gain notoriety
Being present on different media makes it possible to create an ecosystem with links between them — what we call “juice” or “backlinks” 🔗 in SEO). This makes it possible to earn points with the algorithms that reward these practices. Result: your positioning on search engines increases in the long term and your site traffic with it. 📈 All social media also offer the possibility of targeted advertising. It is an interesting opportunity to increase the virality of your content and quickly expand your audience.
To be recommended
Thanks to social networks, you can easily chat with your customers. A tip to keep in touch and remind you of them regularly. The objective is also to trigger reactions from your subscribers by a like. 👍, a share 🔄 or a comment 💬. You will then create an engaged community that will be inclined to speak up for you.
Collecting data
Social platforms provide businesses with numerous statistics on their followers. They are valuable resources for refining your digital marketing strategy.
What social media should you choose for your hotel?
Before setting up your profile, develop your strategy Social media. Your goals and your target must be clearly defined. 🎯 Only under this condition, your communication on social networks will be effective.
To guide you in your choice, we've compiled the essential information on the main platforms.
How not to waste too much time on social platforms?
Best practices to be effective on social networks
Don't start writing posts headlong. 🤕 First, define an editorial line for each medium: the tone, style, frequency, topics, and values to embody. This exercise is all the more essential if you entrust the management of your networks to a Community manager.
Also, build an editorial calendar with the topics to be addressed, the date of publication, the format (text, image, video), the keywords and the objective.
💡 Others” Tips ”:
- Add Hashtags (without abusing them) relevant, understandable and popular;
- translate your content (at least in English) if your clientele is international;
- As often as possible, insert a” Call to action” ;
- broadcast customer testimonials (in the form of screenshots or videos);
- respond quickly to all comments > read our article on managing customer reviews in the hotel industry
- Make Lives to show that you are sincere;
- create links with your website, newsletters...;
- stay up to date with news and Trending topics (trends) in this constantly evolving universe;
- get inspired (without copying) by businesses that have an engaged community;
- collaborate with influencers;
- as a last resort, entrust the management and moderation of your accounts to experts!
The 5 mistakes to avoid for a successful social media strategy
As a bonus to this article, we are offering you this sticky note to hang in your office.
📍 Reading it from time to time will save you a lot of mistakes!
💡 A final tip: use social networks to ask your customers about their desires and tell them about your additional services. They will only have to click on the link of your Room directory to reserve them.
⏩ You have not yet switched to the digital welcome booklet? GetWelcom accompanies you. Make an appointment with one of our advisors.
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