4 tips for building a useful and effective pre-stay email 🚀

Each month on our blog, discover tips that are easy to implement to modernize the reception of your customers and optimize the management of your hotel ⭐

Sending a pre-stay email is not only useful for your customers.

Pre-stay emails allow you to save time, answer customer questions and avoid frustrations, but also allow you to sell extras and generate more sales.

They should not be overlooked or overexploited.

Here are some tips for setting them up, or optimizing your current emails.

📬 (1) Create a personalized object that appeals and makes you want to open the email

Easy to say, hard to do.

Especially when you know that on average a French person receives 33 emails per day.

The subject is the email window.

So it should not be overlooked.

How to do it?

The object should be short and personalized.

Your customer must understand that by opening this email, they will benefit from it.

Some examples of pre-stay email objects with personalization tokens:

[Hadrien, prepare your stay at Rayz Eiffel]

[Rayz Eiffel: your stay from 04/04 to 06/04]

[Rayz Eiffel: Hadrien, your arrival on 04/04]

📬 (2) Don't overlook the preview text (the pre-header)

Preview text (or pre-header) is the small text that is displayed under (or to the right) of the object.

According to a study by Litmus and Fluent, 24% of people read preview text of an email before deciding whether to open it or not. You must therefore optimize this text to increase the opening rate of your pre-stay emails.

Otherwise, without optimization, it is the beginning of your email that will be displayed or a default text:” Show this email in the web browser ”,” Having trouble seeing this email? ”..

How to do it?

The preview text needs to be personalized and is the logical continuation of the object.

Some examples of pre-day email preview texts:

Subject: [Hadrien, prepare your stay at Rayz Eiffel]

TAG: Your stay starts on 04/04. Remember to book your (name of an extra)

Subject: [Rayz Eiffel: your stay from 04/04 to 06/04]

TAG: Hadrien, here is all the information you need to know when you arrive at the hotel.

📬 (3) Simulate personalization!

You won, your customer has just opened the email 🏆

Now he needs to read it!

The pre-stay email is not a marketing email, it is a transactional email.

Your customer should think that you have taken the time to send them a personalized email.

You should not use too many banners, photos, or redirections in all directions.

How to do it?

The message must be clear, the information prioritized, without too many marketing tricks.

#1 - Set a goal for your email

Ex: This email should be used to present my extras and generate customer requests.

#2 - Put yourself in the customer's shoes

The email should not be too long, the content should be useful.

#3 - Write.

Here is an example of pre-day email content:

Subject: Rayz Eiffel: your stay from 04/04 to 06/04

TAG: Hadrien, here is all the information you need to know when you arrive at the hotel.

📬 (4) Integrate a CTA: informative AND interactive content!

Give your customers informative content to best prepare for their stay It's good.

Give them the opportunity to interact and go further it's even better.

As in the example above, consider integrating CTAs (Call to Action) to allow your customers to interact with your content.

💡 Depending on the purpose of your email, here are some CTA ideas:

Objective: Prepare for arrival at the hotel

Book your transfer from the airport or train station + reservation link

Objective: Presentation and sale of extras

Discover our services and book online + link to your room directory

Objective: Preparation of the stay (concierge)

Discover our services and book online + link to the concierge

Each month on our blog, discover tips that are easy to implement to modernize the reception of your customers and optimize the management of your hotel ⭐

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