What are the best additional sales techniques for hotels in 2024?

In 2024, the hotel sector is changing rapidly, with new technologies and changing customer expectations. To remain competitive and increase revenue, hotels must adopt effective additional sales strategies.

What is the point of applying these sales techniques in hotels?

Additional sales techniques consist of offer additional services and products relevant to your customers, aimed at enrich their experience While increasing incomes of your establishment. These practices offer concrete benefits such as increased turnover, improved satisfaction and loyalty of customers, as well as the data collection on their preferences. By meeting the needs of customers and optimizing the use of available services, these techniques not only make it possible to maximize the revenue per available room but also to strengthen reputation of the establishment through an improved customer experience.

Hotel sales techniques upon customer arrival: Welcome offers and upgrades.

1. Proposals for upgrades upon arrival

One of the most effective techniques for generating additional sales is offering upgrades when customers arrive. Offering your customers the option of upgrading to a higher room at a discounted rate can significantly increase your revenue while improving their experience.

2. Customized welcome packages

Offer welcome packages that include additional services such as massages, dinners, or guided tours. These packages can be adapted according to customer preferences, collected through reservation forms or satisfaction surveys.

Local experiences and excursions: hotel sales techniques to enrich the customer's stay

3. Collaboration with local service providers

By working with local providers, you can offer unique excursions and activities, such as cultural visits, wine tastings, or outdoor adventures. These experiences enrich the stay of your customers while generating additional revenue for your hotel.

4. Special offers for extended stays

To encourage guests to extend their stay, offer special offers on local excursions and activities.

Offer a discount on a guided tour for each additional night booked. This encourages customers to stay longer and spend more.

Restaurants and bars: hotel sales techniques based on gastronomy and conviviality

5. Exclusive menus and private dinners 

Organize private dinners or gastronomic events with exclusive menus prepared by renowned chefs. These unique dining experiences can be offered to your customers at a premium price, adding perceived value and generating additional revenue. Customers are often willing to pay more for a memorable and personalized experience.

6. Happy Hours and bar promotions

Host happy hours and special bar promotions to attract customers after a long day of sightseeing or working.

Offering discounted cocktails or drink specials can encourage customers to spend more time and spend more at your establishment.

Spa and Wellness Services: hotel sales techniques offering a personalized relaxation experience to the customer

7. Spa and wellness packages

Create spa packages that combine multiple services at a discounted rate. For example, offer a package that includes a massage, a facial, and unlimited access to the sauna and steam room. Customers looking for relaxation and well-being will be inclined to opt for these combined offers.

8. Subscriptions and gift cards

Offer monthly or annual spa service memberships, as well as gift cards. These options are ideal for local customers or those who visit your hotel regularly. Subscriptions ensure regular revenue, while gift cards can attract new customers.

Technology and personalization: sales techniques that promote interactivity between customer and hotel

9. Mobile applications and online orders

Develop a mobile application for your hotel allowing customers to order additional services directly from their smartphone. Whether it's room service, spa bookings, or upgrade requests, an intuitive, easy-to-use app can improve the customer experience and increase sales.

10. Personalization

Use customer data to personalize offers and recommendations. Personalization shows that you care about their preferences, which can build loyalty and encourage additional sales.

If a guest already booked a massage during their last stay, offer them a special offer for a similar treatment prior to arrival.

Sales techniques to perpetuate hotel customers: Loyalty programs and rewards

11. Rewards for additional purchases

Set up a loyalty program that rewards customers for each additional purchase. Offering points or credits for spa services, restaurant meals, or room upgrades can encourage customers to spend more to earn rewards.

12. Exclusive member offers

Offer exclusive offers only to members of your loyalty program, such as discounts on upgrades, priority access to special events, or welcome gifts. Customers appreciate the exclusive benefits and are more likely to choose additional options to take advantage of these privileges.

Online Hotel Sales Techniques: Marketing and Communication

13. Pre-stay email

Send an email a few days before the arrival of customers by offering them to book services/benefits before their arrival to benefit from a discount. This prepares customers to spend more while taking advantage of an exclusive discount.

14. Social media promotions

Use social media to promote your additional services and special offers. Share customer stories, photos, and videos of the experiences available at your hotel. Social media is a great way to reach a large audience and generate interest in your offerings.

To go further and implement these additional sales techniques effectively, it is crucial to have the right tools.

GetWelcom offers a solution: a fully customized web application for your hotel. With this app, you can easily manage and promote your upgrade offerings, spa services, local experiences, and more while improving the customer experience.

On top of that, customers can book directly from their smartphone!