Develop the turnover of your hotel: The establishment of partnerships.

4
min de lecture
-
20 December 2024

Last week we were talking to you aboutUpselling And of Cross selling, two sales techniques used by tourism professionals to increase their turnover.

There are other ways for a hotelier to boost your income and today we are going to focus on a practice that is becoming more and more widespread in France: the establishment of partnerships with local actors.

To better understand, let's take an example.

“A hotelier in Paris for 10 years, I am fortunate to have a high occupancy rate thanks to the location of my establishment which attracts tourist customers. I offer a lot of services to my customers in addition to the room I rent to them, but I realize that they are not very interested in the idea of spending more in my hotel. Most of my clients spend their days exploring the city.

I want to find new sources of income while maintaining the quality of services.”

In the example above, the hotelier has a major asset that will allow him to find a solution to his problem: Paris, the world capital of tourism, has thousands of providers of tourist activities (visits, walks, workshops, workshops, courses, tastings...) in constant search of new customers.

These service providers would have every interest in benefiting from the visibility of the hotelier in order to offer their services to hotel customers. The hotelier therefore becomes a trusted third party, he is the guarantor of the quality of services.

The benefits are twofold, the hotelier is expanding its offer and the service provider is gaining visibility.

And GetWelcom in all this?

At GetWelcom, beyond the financial challenge for tourist accommodations, we have understood the importance of reinvigorating local partnerships in order to create a network in ecosystems. This is a reality in big cities as well as in slightly more remote regions.

But finding partners takes time... And hoteliers are sorely lacking this time!

This is why we are working to create a system for referencing providers for tourist accommodations.

Thus, our partner establishments will be able to choose to sell on their windows local activities.

We support hoteliers in their additional sales strategy by making them save time and money!

For each partner institution, GetWelcom offers a selection of locally referenced service providers. For the hotelier it's simple: he decides which activities he wants to sell on his window and gets a commission for each order !

As you will have understood, setting up local partnerships is a simple way to generate new income but it is also a time-consuming job! It can also be unsuccessful if the quality of the activities offered is not there.

GetWelcom facilitates the establishment of partnerships with local actors and allows hoteliers to benefit from the advantages of such a practice while avoiding the disadvantages!

Hadrien REAUD
Founder of GetWelcom
20 December 2024

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