Hoteliers and professionals, how does digital technology help you to be closer to your customers?

4
min de lecture
-
21 January 2025

How important is customer engagement and how can a tourist accommodation get more? By following the journey of a leisure customer, we will observe together the key moments when digital technology helps you build and improve this relationship and the lived experience.

A customer has just booked a stay at your establishment via an OTA or by direct booking. He receives an automatic confirmation email, from that moment on, he becomes your customer.

Before the stay:

Digital technology allows you to (easily) inform your customers

Setting up a customer engagement solution allows you to inform your customers. Even if it has not yet arrived, the customer Can already start organizing your stay and he needs information that is easily accessible. He may also seek to project himself: this is when her stay begins!

Before and during the stay

Digital technology allows your customers to book “easily”.

Our client, whose stay starts in 3 weeks, and who has already consulted the services offered by the hotel, decides to book a guided tour of the city. No more calling and going back and forth by email, He uses the platform offered by the hotel, he trusts the establishment for having referenced quality services. He also takes the opportunity to treat himself to a bottle of wine and a box of chocolate that will be waiting for him when he arrives in his room.

Your customers are different and evolve in a connected world

Equipping your hosting with a platform for customer engagement also allows you to have a quality image with your customers. You manage a business that moves with the times, and you're not afraid to use technology to help improve your services. Our client has not yet set foot in the hotel but he is already satisfied with his first interactions.

During the stay

Digital technology allows you to spend quality moments with your customers

Digitizing administrative and financial interactions allows you to focus on moments of exchange. You are going to be able to create a real relationship, recommend places to visit, restaurants...

Digital technology allows you to remove the “Checkout” moment from the stay

The end of the stay also rhymes with payment. It's a shame that your last interaction with your customer was financial. The use of an engagement solution that integrates payment makes it possible to reduce the amount to be paid at the end of the stay. So you can have an exchange to retain your customer.

By reducing exchanges that do not help build a relationship and by favoring those who build it, digital technology helps you to be closer to your customers. With GetWelcom, setting up a customer engagement solution has never been faster. As soon as they book, your customers will be able to access and book services via your platform. You will also be able to retrieve the email addresses of your indirect customers.

If you too want to improve the engagement of your customers and the relationship you have with them, do not hesitate any longer and write to us at hello@getwelcom.com !

Hadrien REAUD
Founder of GetWelcom
21 January 2025

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